Content creator since 2022 · Collector since 2010

Dolls, pop culture and collector drama.

I’m Pelusa Doll (@pelusa.doll), a content creator covering dolls, collecting and pop culture. Here you’ll find reviews, deep dives and the latest on Monster High, Barbie, Mirror Mi, Bratz, anime-style dolls, BJDs, MJDs and other collectible dolls.

Pelusa Doll smiling and holding a doll
Unfiltered opinions
A Spanish-speaking communitySpain · Mexico · Argentina

I don’t just show dolls. I put them under the microscope.

I’m a Spanish content creator based in Madrid, specializing in dolls, art toys, the adult collector market and pop culture. I look closely at sculpts, hair fibers and the marketing strategy behind every release.

I started creating content in 2022 to share what I know and connect with people who are just as obsessed. Since then, I’ve worked on numerous brand campaigns and created viral videos across TikTok, Instagram and YouTube.

My audience is largely made up of Spanish-speaking adult women, with a strong queer and alternative following. They don’t want ads in disguise. They want honest opinions, context and a real reason to fall in love with a product.

Core audience68% women · Ages 18–34 · Spain & Latin America

Over 2.65 million views.

Combined monthly reach across TikTok, Instagram and YouTube.

Instagram
739.7K
YouTube
514.9K

Campaigns that became more than just ads.

+750K views

A selection of branded content across TikTok, Instagram and YouTube—from viral hits to in-depth reviews.

Results of the You Are The Princess and Monster High TikTok collaboration
You Are The Princess × Monster HighTikTok · brand collaboration

A brand collaboration that became a viral hit

105.5K views

17.7K likes · 1.1K shares

TikTok campaign for the launch of Monster High G3 in Spain
Monster High G3TikTok · paid campaign

Monster High returns to Spain

148K views

8,924 likes · launch campaign

Two long-form Pelusa Doll videos about KikaGoods dolls
KikaGoods collabsYouTube · long-form reviews

Reviews that keep people watching!

Discover my long-form videos

In-depth analysis for a collector audience

Instagram campaign for the Monster High and Wednesday collaboration
Monster High × WednesdayInstagram · campaign

Product storytelling built for reach

451K views

Branded content for Instagram

Toys R Us Instagram campaign featuring Monster High products
Toys“R”Us × Monster HighInstagram · campaign

Product, personality and community

45K views

Instagram retail campaign

Pelusa Doll holding a Mirror Mi box for the brand's launch campaign in Spain
Mirror MiInstagram · launch campaign

Launching Mirror Mi in Spain

17K views on an Instagram post

1,530 likes · 63 comments

Brands I’ve worked with.

Experience across toys, beauty, retail and pop culture—from campaign content to long-form reviews.

IMC Toys
Famosa
Monster High
MGA Entertainment
PLAYMOBIL
El Corte Inglés
Editorial Planeta
Toys“R”Us
KikaGoods
OUENEIFS
DRIM
You Are The Princess
Fantasía Personajes
Frikimadz
Juguetes Dámaso
Krash Kosmetics
Mewaii Plush Shop
Layerforged
Blind Box España
Mirror Mi

Honest, sharp content.

My value isn’t in pretending every product is perfect. It’s in making a discerning audience want to watch, comment and buy.

01

Campaigns with a point of view

Reels, TikToks, Stories, Shorts and YouTube videos designed to get people talking about the product.

02

Reviews that build trust

Honest reviews of design, quality, articulation and value for money—for an audience that knows its stuff.

03

A collector’s eye

I also offer product consulting, concept feedback and insight into what makes a doll truly desirable to collectors.

Let’s make something people actually want to watch.

Collaborations, reviews, campaigns and consulting for toy and pop-culture brands.